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This paper focuses on The Voice’s cross-media approach for their platforms, with most focus on their newest media – Facebook. From a strategic point, it is necessary for larger companies such as The Voice to create an overall impression on all their platforms in order to involve users in their universe and thereby keep them interested as consumers. This paper sets out to analyse how The Voice are using theiur medias in a cross-medial way.

The Voice’s crossmedia usage


Context of platforms