Design for Digital Communication Platforms

Prototyping Visual Identity

This project aims to develop an interactive product for a digital platform in the form of a website which will act on static and mobile platforms. This project was prepared to document our reflections on elections in the process, including the development of design and prototype, based on a target group analysis and the following user experience.

In joint research, we found the lack of a dedicated website that with a modern visual expression can promote Copenhagen as a cycling city, and simultaneously provide guides and information available to the tourists who have an interest in cycling during their stay in Copenhagen. The goal of this project will be to develop a prototype of a website that is able to communicate this term.

We have chosen to see ourselves as a professional web agency that has been contacted by VisitCopenhagen.dk as they have a desire to create a separate website for bicycle tourists.