Digital Aesthetics

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This paper investigates the chain reactions of a certain YouTube video and the experience the
participants receive. This study is based on an exploitative approach, which lead to the field of
reactions and experiences. This evolved into the design of a digital art installation called ‘Sounds of
Reactions’: Taking people out of their familiar surroundings and placing them in this experience,
which was constructed as a community with other people, to get new reactions from the audience.
Finally it is concluded that the experience of ‘Sounds of Reactions’ is an individual experience and
furthermore the interactions of aesthetic experience is reflected.