Mobile Media & Social IT

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This paper examines the use and comprehension of why and when people use location-based services on Facebook. Through a quantitative online survey it gives a picture on how it has affected communication today. It also sets out to predict if Facebook Deals could be a communication changer for privacy & friendships.


“Why do you use Facebook’s check-in service?”

Don’t know


To show my friends where I am


To show that I am with my friends


To show that I am very outgoing


I don’t use Facebook check- ins


Other reply


“While users can be more or less informed about protecting their privacy, and such technology can be less or more configurable to afford this, a great deal of data is being generated – that, in turn, has its unforeseen uses, and enormous commercial as well as public value.” – Goggin (2011), page 49